Silicon Prairie News

Screenshot from the Hollrback explainer video showing users exchanging Hollrback cards

At Silicon Prairie News, we love seeing startups put out explainer videos to give potential and current users a succinct overview of the problem their product solves and how to best go about using it. These 1-3 minute videos are most often screencasts or animations. In Hollrback's case, it's a 1:32 animation that is very well done – the animation was professionally done by Tom Miller of Omaha-based Creative Ocean* and the narration is performed by Hollrback founder Gabe Kangas.

Here's the script from the first 25 seconds of the explainer video:

You're a person who meets people all the time – at the office, at a conference, or at a restaurant – you'll never know who you're going to meet. Like most people, you're not defined by one job or hobby, you're an interesting person meeting other interesting people for a variety of reasons. But how do you remember who you met and why? This is the focus of Hollrback, knowing that context is everything

Visit hollrback.com or click on the image below to view the Hollrback explainer video. (The sign up beta code is "rickroll." If you're interested in signing up, visit hollrback.com/signup.)

To learn more about Hollrback, see our articles:

• "#MysteriousDottie Revealed: Gabe Kangas launches Hollrback"
• "Hollrback in action – the fastest QR code reader we’ve experienced" (Video)

Update 12:35 p.m. – The explainer video moved from hollrback.com/newindex to their main page, hollrback.com. The links were updated.

*Update 1:45 p.m. – Added name of the animation studio (via twitter.com/gabek)