Omaha Kevin Hale and his team at Wufoo, an online form builder, approach interactions with new users like dating, and interactions with existing users like a marriage. Wufoo's software, Hale said at Big Omaha 2012, was constructed so that users can have a relationship with it. "When we knew that we were going to build software," Hale said, "we didn't want to create any kind of software – software that was going to remind you that you were working in a cubicle. … read more

Omaha As we begin Big Omaha day two, we're excited to announce the late addition of Kevin Hale, co-founder of the online form builder Wufoo, a Y Combinator seeded startup acquired by SurveyMonkey in 2011. When Wufoo launched, it aimed to beat out the existing form builders with an exceptional user experience, something it ultimately succeeded at doing. So much so, in fact, that it earned distinction by the "the king of usability," Jakob Nielsen, as one of the best application UIs of 2008. More than props, it also earned revenue early on, with its model of attracting users with a simple elegant free app and converting them … read more