February 29, 2012 by Michael Stacy
West Des Moines Silicon Prairie News: Your new startup, ToMyFace, allows businesses to collect and analyze targeted feedback during and immediately after their interaction with customers. How have your experiences on either side of that business-customer relationship contributed to the formation of ToMyFace? | Sayer Martin: The idea was sparked when I spoke to an investment group a few months back. It was the first time I’d talked on that particular topic and wanted to get good feedback. I asked a couple attendees afterward, but was unable to reach everyone and didn’t have the contact information necessary to send a survey. I also realized that these folks weren’t likely to say "to my face" their unfettered opinion in that forum anyway. The problem … read more
