Des Moines Jim Collins, author of bestselling business tomes such as "Good to Great" and "Built to Last," spoke to a standing-room-only crowd Friday at Veterans Memorial Auditorium. The audience was a mix of the Young Professionals of Iowa conference and the Iowa Association of Business and Industry (ABI) Taking Care of Business conference. "Greatness, it turns out, is first and foremost a matter of conscious choice and discipline," Collins said. … read more