West Des Moines Amid a crowd of friends, fellow founders and startup enthusiasts of all stripes Wednesday night, Goodsmiths announced the arrival of its group buying option and milestone of $1 million in inventory. "Now we can finally say, hey, we're different than the others that are out there," co-founder Levi Rosol said in the startup's West Des Moines office. Group buying has been in Goodsmiths' DNA since its inception but it didn't become a reality … read more

West Des Moines Often, startups are fueled by passion. For Deb Gore Ohrn, the decision to end her 18-year career at Meredith Corporation for an 18-month old startup was in following her heart. "It was just like, 'Oh my God, I need to be working with (Goodsmiths),' " Gore Ohrn said in a phone interview Tuesday. That feeling was mutual. On top of her expertise and relationships in the world of crafters and makers – her resume includes six years as editor in chief/marketing director of the Better Homes and Gardens Crafts Group – Goodsmiths CEO James Eliason said her enthusiasm … read more