November 2, 2012 by Michael Stacy
Yankton Silicon Prairie News: You spent several years in magazine publishing before opening Ben's Brewing Co. What led to your decision to make such a significant career shift? | Ben Hanten: I don't see publishing as being a lot different than running a bar. Both types of businesses need to be run like a campaign in order to be successful. Both require you to work long, erratic hours. Both involve creative marketing campaigns. I think publishing prepared me well to run bars. | SPN: Looking back at year one of the Wire Me Awake conference, what stands out as one thing you might do differently in the future and one smashing success? | BH: We really have been overwhelmed … read more