October 20, 2011 by William Fisher
Omaha OK. We know our audience, and we have down cold both the industry and the company we are pitching. Now, let’s make some sausage. I like to get those I work with to follow some simple rules that I have witnessed that are effective. My idea of a perfect pitch is one that tells them up front in five minutes what you are going to tell them, then tells them exactly that in a 30 minute presentation, and then summarizes what you just told them in the last five minutes … read more