Hello Holiday debuts looking to help fashion designers reach customers
Hello Holiday, which has been in the works for months, went live with its website this morning.
The site went live this morning, but the project has been in the works since February when co-founder Sarah Lorsung Tvrdik, who at the time was freelancing as a fashion writer, stopped into Hunt’s office to steam a vintage prom dress.
“We opened up to each other about our biggest dreams, what was next, what we'd really like to do,” Hunt said in an email interview.
Tvrdik (far left) was looking for a place to share her style advice with a bigger audience. Hunt (near left) was downsizing from her downtown Omaha office and looking for a new business challenge.
“Since independent fashion is a passion for both of us, we wanted to think of a way to make it easier for talented designers to reach the customers who want their clothes,” Hunt said.
Hello Holiday aims to bridge the divide between designers and mainstream consumers by providing a new place that Hunt and Tvrdik’s favorite collections can be sold. The site launched with pieces from Omaha designer Jane Round, who is now studying fashion design at the Fashion Institute of Technology in New York City.
“Besides our growing roster of emerging designers, we also have a huge range of beautiful and easy-to-style pieces from some of our favorite mainstream brands, as well as some vintage pieces,” Hunt said.
The site also features a section of styling advice from Tvrdik.
The name Hello Holiday is meant to “remind everyone that wearing something we love is a way to escape the stress and monotony of our routines and lift us up,” Hunt said.
“Our customers are women on the brink of a milestone in their lives — a graduation, a new job, a marriage, a new family member, a huge interview — they've got places to go. That's why our tagline is, ‘Celebrate your arrival,’ ” she said.
Hunt and Tvrdik built Hello Holiday with help from Tvrdik’s husband, Jonathan Tvrdik, who designed the visual guide and branding, Cody Peterson, who built the website and Shannon Jaxies, who wrote most of the product descriptions.
Hunt said she will continue to take orders for Princess Lasertron, but her personal focus right now is Hello Holiday.
“I've often said that if Princess Lasertron was like college, moving on to Hello Holiday feels like getting a graduate degree,” Hunt said. “It's just a more challenging, fulfilling and focused project for me in business.”