Ben Lerer relishes the daily work to build Thrillist Media Group (Video)
Ben Lerer once had his sights set on the grand finale, the part in which he thought his company would receive enough money to "crash planes into boats, or other awesome stuff like that."
But over time, he learned that what's more important than the destination is the daily work, the entrepreneurial journey on the way to the destination. With that in mind, at Big Omaha 2012 Lerer shared his story of personal growth that coincided with the growth of Thrillist Media Group, a digital media company consisting of Thrillist.com, JackThreads.com and Thrillist Rewards.
"Everyone thinks about this light at the end of this tunnel," Lerer said, "and really it's only about the tunnel. If you don't love what you do, and if you don't love going to work, you're not proud of the work you're doing every day, get the hell out of there, do something different."
Read our recap: "Ben Lerer: ‘'It isn't about the light at the end … it’s about the tunnel' "
About Ben Lerer
Ben Lerer is the co-founder and CEO of Thrillist Media Group, a digital media company converging leading men's lifestyle brand Thrillist.com; members-only shopping club JackThreads.com; and local experiences platform Thrillist Rewards. The three brands collectively reach over 4 million daily subscriptions, targeting a young, urban male demographic locally and nationally, online and offline, through content and commerce.
Find Lerer on Twitter: @benjlerer
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