Video by Three Pillars Media of Lincoln. Post-production by Evolve of Des Moines.
Ben Lerer once had his sights set on the grand finale, the part in which he thought his company would receive enough money to “crash planes into boats, or other awesome stuff like that.”
But over time, he learned that what’s more important than the destination is the daily work, the entrepreneurial journey on the way to the destination. With that in mind, at Big Omaha 2012 Lerer shared his story of personal growth that coincided with the growth of Thrillist Media Group, a digital media company consisting of Thrillist.com, JackThreads.com and Thrillist Rewards.
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“Everyone thinks about this light at the end of this tunnel,” Lerer said, “and really it’s only about the tunnel. If you don’t love what you do, and if you don’t love going to work, you’re not proud of the work you’re doing every day, get the hell out of there, do something different.”
Check out the 25-minute video above, the second in the Big Omaha 2012 Video Series presented by Microsoft BizSpark, for Lerer’s presentation.
Read our recap: “Ben Lerer: ‘’It isn’t about the light at the end … it’s about the tunnel’ “
About Ben Lerer
Ben Lerer is the co-founder and CEO of Thrillist Media Group, a digital media company converging leading men’s lifestyle brand Thrillist.com; members-only shopping club JackThreads.com; and local experiences platform Thrillist Rewards. The three brands collectively reach over 4 million daily subscriptions, targeting a young, urban male demographic locally and nationally, online and offline, through content and commerce.
Find Lerer on Twitter: @benjlerer
About Big Omaha & Thinc Iowa, SPN Premier Events
Silicon Prairie News hosts two premier annual events, Big Omaha in May and Thinc Iowa in October. Both events bring together entrepreneurs, innovators, creative individuals, investors and others for a lineup of inspiring speakers, a schedule of unique networking opportunities and a community of support.
To sign-up for alerts regarding Thinc Iowa, which will take place Oct. 10-11 in Des Moines, visit thinciowa.com.
About our sponsor, Microsoft BizSpark
Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. BizSpark will fast-track the success of your startup with software, support an visibility.
