Layeredi teams up with Hurrdat, hires ex-Tripleseat designer
Layeredi, an Omaha mobile marketing startup co-founded by our own Dusty Davidson, has entered into a sales agreement with Hurrdat, a Lincoln social media marketing startup, that will allow the two companies to leverage each other's strengths.
The agreement, which essentially creates an extension of the two companies' sales teams, means the startups would share in revenue generated from these cross-selling opportunities. So, if Layeredi sells Hurrdat's social media consulting or its athlete engagement platform, it will take a cut of the charge to the client.
"This is a pretty important arrangement for both of us," Layeredi CEO John Grange said in a recent email. "For them, the fact that a significant amount of social networks' traffic is from mobile devices creates a need for the ability to provide responsive mobile content to their customers. For us, we're also finding that their is a strong relationship between mobile and social and they help us round out our offering to our clients."
Grange said Hurrdat's clients have experienced more than 50 percent of their social media interactions from mobile devices.
"I feel that the line between mobile and social is becoming more blurred, where one cannot exist without the other," Hurrdat CEO Blake Lawrence said in a recent email. "We are looking for ways to better serve our clients on both our agency and athlete side. Layeredi gives us the ability to provide high quality, measurable mobile solutions."
For example, Grange said Layeredi's analytics offering would be a step up from the bit.ly link Hurrdat is currently using on its platform.
Hurrdat has an active client base of 45 brands, and, Lawrence said, it's worked with more 70 since its founding two years ago. The company recently added its 10th full-time employee, a software developer, who Lawrence hopes will help speed up the development of the next version of its athlete engagement platform.
Grange didn't provide details of how many clients Layeredi's currently working with, but he did announce the recent hire of user interface/user experience designer Rick Knudtson (left), who was previously in that role for Tripleseat, another company co-founded by Davidson. We've covered Knudtson in the past as he co-founded his own startup, Randomnade, and has done design work for this very site, such as our SXSW page in March.
Disclosure: Dusty Davidson, co-founder of Layeredi, is the co-founder and CEO of Silicon Prairie News.