Tech innovation helps Sporting Kansas City earn more recognition
Fast Company praised Sporting Kansas City for its innovations at Livestrong Sporting Park (above), where the club is "enhancing the stadium experience with digital amenities".
Kansas City's Major League Soccer franchise and the team's high-tech home stadium and tech-centric spin-off all have received recognition recently in the national media, and it seems to stem in part from the organization's dedication to improving the fan experience through the use of cutting-edge stadium technology.
On Monday, the SportsBusiness Journal announced the nominees for its 2012 SportsBusiness Awards, and both Sporting Kansas City (Sports Team of the Year ) and Livestrong Park (Sports Facility of the Year) made the list. The winners of those awards will be announced May 23 at a ceremony in New York.
Also of note: Fast Company's ongoing love affair with Sporting Kansas City. In February, the magazine published a spread on the many high-tech amenities available at Livestrong Sporting Park. On Thursday, the publication placed Sporting Kansas City fourth on its list of the 10 Most Innovative Companies in Sports. As we reported previously, Fast Company also ranked Dwolla No. 8 among its most innovative finance companies and rated Zaarly seventh in the web/internet category.
So why Sporting Kansas City? Fast Company explains:
For enhancing the stadium experience with digital amenities. This Major League Soccer team’s new Livestrong Sporting Park sets a new standard with a reliable network for surfing, a rarity in parks and stadiums, along with individual access to replays and clever apps and features to get fans involved (predicting the action, tweeting messages to the Jumbotron). The club, the first to name its venue after a nonprofit, launched a business consulting other teams on making their venues more tech-enabled.
SPN covered that business, Sporting Innovations, at the time of its launch in September. The spin-off was established to help enhance the fan experience and deliver revenue growth opportunities for teams through integrated technologies. Apparently, it's also capable of delivering — or helping deliver, anyway — an abundance of high-profile pub.