Prairie Portrait: Ramsey Mohsen of Digital Evolution Group
Name: Ramsey Mohsen
Bio: Video blogger, Director of Social Media at Digital Evolution Group, web strategist, #geek and speaker. I really like making lots of awesome videos on YouTube! :)
Title: Director of Social Media at Digital Evolution Group
City: Kansas City
Intro music: "It Takes Two" by Rob Base and DJ E-Z Rock
Silicon Priarie News: In your work as social media lead at Digital Evolution Group, what's your favorite social media tool of the moment, and what makes it so helpful?
Ramsey Mohsen: I'm really digging Buffer right now. It's a Twitter and Facebook scheduler. The time of day "when" you Tweet matters (people jump in and out during different times day/night, which you should analyze and optimize). Buffer makes it really easy to use — one-click scheduling in pre-defined time slots you set up (which I set based on performance analytics). A lot of my research and writing I do is at night, but I want my Tweets to be sent out during the day/early evening.
SPN: As a prolific video blogger, what is it about that medium that appeals to you?
RM: I first started video blogging because I've always believed, "Why take a picture, when you can shoot video!?" No other medium can deliver the intimacy, engagement and story tell the way video can. It's truly the best way to share an experience. Creatively, my video style is to "make you feel like you're there with me." And personally, I've always felt comfortable talking to myself and a lens (just ask my parents).
SPN: You do occasional interviews about social media for television stations. What's the key to making sure your message translates to less tech savvy viewers?
RM: I grew up my entire life explaining tech and computers to my friends and my mom, and I always stick to that rule even today when I'm on TV doing interviews: make it easy enough that my own mom would understand it.
SPN: In a recent blog post about CES 2012, you wrote about a shortage of truly groundbreaking technologies there, calling most products "evolutions" rather than "revolutions." Briefly explain that argument.
RM: There are few truly interesting and disruptive products that were shown at CES this year. Two things have happened: Technology innovation has shifted more to the software side (the cloud + software as a service). The second is the industry right now is led by a few big players, and they don't even show up at CES (Amazon, Facebook, Apple, Google and soon Microsoft).
SPN: Time to think outside the box. You're an alumnus of the same high school (Kickapoo High School in Springfield, Mo.) as Brad Pitt. Which of Pitt's characters do you most closely resemble in your own work in front of the camera, and why?
RM: Ha! Great question — but no way I'm worthy of comparison to Brad! I guess I would say "Ocean's Eleven" in terms of the adventure and action — my video blogs typically are of events, innovations, exclusives or sharing the places I've been around the world.
Image credit: Photo courtesy of Ramsey Mohsen.
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