On a day of unparalleled attention for television commercials, the Ewing Marion Kauffman Foundation is hoping to draw some eyeballs with a public service announcement aimed at sparking the interest of would-be entrepreneurs.
The Kansas City, Mo.-based Kauffman Foundation today leaked its “Will it be you?” PSA, which will air Sunday during coverage of the Super Bowl in some of the nation’s largest television markets — New York City, Washington, D.C., San Francisco and Kansas City. The PSA highlights entrepreneurs’ contributions to the economy, job creation and innovation. It also challenges viewers to consider turning their own ideas into businesses by directing them to willitbeyou.com, a Kauffman website that provides potential founders with resources to help them get their plans moving.
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“The next great entrepreneur is out there,” says the 30-second PSA, which uses the same animated illustration style as the Kauffman Foundation. “Will it be you?”
“An entrepreneur with an idea can change the world,” the spot continues. “Get started at willitbeyou.com.”
“As jobs and the economy take center stage this election year, the Kauffman Foundation wants both policymakers and the public to be aware of the importance of entrepreneurs to solving our economic crisis,” Wendy Guillies, Kauffman’s vice president of communications, said in a release. “The most-watched television event of the year is the ideal opportunity for Kauffman to inspire entrepreneurs and, in the spirit of Super Bowl advertising, to do so in a fun and accessible manner.”
Video credit: Video from Kauffman Foundation on YouTube.
One response to “Kauffman to challenge entrepreneurs with PSA on Super Bowl Sunday”
National Entrepreneurship Network (NEN) inspires, educates, and supports student entrepreneurs, startups, and SMEs for creating high-value jobs. NEN has also ventured into creating city-based entrepreneurial ecosystems consisting of mentors, investors, and incubators supporting startups and SMEs. https://www.wfnen.org