In its final issue of 2011, Entrepreneur Magazine features Kansas City's Bo Fishback of Zaarly on its cover for a story on "10 trends that will define opportunity next year."

Zaarly, a San Francisco-based startup that Fishback co-founded at Startup Weekend Los Angeles in April, is highlighted in the magazine's second trend, collaborative commerce.

"Collaborative commerce is seriously hot stuff in startup circles," Jennifer Wang of Entrepreneur writes. "For proof, we need merely to turn to Zaarly, a San Francisco startup that went from zero to launch in three months, rallying high-profile investors and scoring bucketloads of press for its rocket-like trajectory."

The buzz, marketing and press – which the magazine perpetuates – have helped Zaarly acheive, according to numbers gathered by Entrepreneur, more than 100,000 registered users, 15,000 unique monthly listings and nearly $6 million in offers posted. (In our interview with Fishback in October, he said Zaarly had surpassed the $7 million mark in total dollars offered.)

Wang also reports that the company, which recently raised a $14.1 million Series A round, now sits at 30 employees.

The magazine's December issue, which has hit newsstands but has yet to be published online, features Fishback on page 63, as part of its 12-page cover story. As you wait for the story to hit entrepreneur.com, check out Wang's previous story on Zaarly, published in July: "From Business Idea to Successful Startup in Three Months".

Entrepreneur Magazine, December 2011, Page 63. Photo by Danny Schreiber.