Kickanotch Mobile, a Prairie Village, Kan.-based mobile media application and ad network solution, today announced a $1.1 million Series A round led by 42 Ventures of Salt Lake City and with participation from several strategic media and technology investors. The most recent round of funding brings total capital raised to $1.6 million for Kickanotch, which celebrated its one-year anniversary in September. 

The Series A funding will be used to expand Kickanotch’s sales, marketing and engineering team and accelerate the development of the company’s mobile platform. Kickanotch expects the funding to advance its REVkick platform, a one-stop shop for mobile marketing, which will allow clients to better manage ad campaigns, track user data and manage mobile content.

Kickanotch has honed in on the media vertical, claiming numerous television, radio and publishing companies among its client base. Its media clients’ apps have been downloaded in more than 100 countries, and user growth, the company says, has doubled monthly.

“Media has spent years, even decades, to build their loyalty base – we support our radio station, TV, print and online publishers by providing our easy management and optimization of their apps and mobile ad campaigns, while growing their users and sources of revenue, which complement all existing marketing channels,” Kickanotch CEO Andy Lynn (left, photo courtesy of Lynn) said in a release. “Media must do more than simply build an app – we help them do this, and more importantly leverage their existing Web, broadcast and advertising sales offerings to offer their advertisers a 360-degree reach.”

Kickanotch also plans to use its funding to develop its engineering and sales team, focusing on expanding its product catalog, adding new features and a more robust publishing and advertising platform. 

For 42 Ventures, the rapid user adoption of Kickanotch’s technology and a desire to further accelerate that growth drove the decision to lead the Series A round. 

“Andy and his team have developed a mobile platform and business model so in tune with the needs of broadcasters and publishers that customers are flocking to Kickanotch,” Ned Stringham of 42 Ventures said in the release. “Even more impressive is the engagement and impact their mobile solutions have with their customer’s audience. I’ve only seen download and usage rates like these in the absolute hottest internet markets. When you combine their passion for mobile and their smartly designed technology with the unprecedented rates of mobile adoption, you have the potential for something amazing to happen here.”

I visited with Lynn about his company last month, so look for more about Kickanotch — including a deeper look at some of the projects and ideas the company’s capital raise could help finance — on Silicon Prairie News in the coming days.