Proxibid launches ticket site, unveils other upgrades
Proxibid Tickets provides a platform for purchasing tickets to sports events, concerts, Broadway shows and more. Screenshot from proxibidtickets.com.
Come for the Taylor Swift tickets, stay for the rare stamp auction.
Those may not be the exact specifics envisioned, but that's the sort of user engagement pattern Proxibid appears to have in mind with the launch of its new website, Proxibid Tickets. Proxibid, an Omaha-based real auction marketplace, on Tuesday announced the launch of Proxibid Tickets, an online platform for purchasing tickets for sporting events, concerts, theater events and more.
"We are excited to introduce Proxibid Tickets to our growing marketplace," Jason Nielsen, Proxibid's vice president of risk and payments, said in a press release. "Proxibid Tickets enables us to broaden our reach by appealing to the wants of online buyers everywhere by providing access to the content they want, right from our website."
Proxibid Tickets offers users online access to tickets to thousands of events, divided into four primary categories: sports, concerts, Broadway and Las Vegas. Proxibid furnishes the tickets through a relationship with a company Nielsen called "one of the largest inventory providers of tickets in the world." Nielsen declined to discuss specifics about that company, but he touched on the strategic importance of Proxibid's new ticket arm in terms of driving traffic and drawing new users. (Left, tickets on sale for an upcoming Taylor Swift concert range from $62 - $723. Screenshot from proxibidtickets.com.)
"We’re not solely dedicated to tickets, so, you know, if tickets isn’t bringing in 30 to 40 percent margins — which some of these guys are charging, by the way — we’re still fine," Nielsen said in a phone interview Wednesday. "So we’re making our customers happy, we’re giving them a good deal, we’re making some money and we're attracting new people to our website and attracting a different demographic and being more versatile."
Also Tuesday, Proxibid introduced several enhancements to its website. The enhancements include:
- Redesigned homepage - New navigation aims to make it easier for buyers to search for content. Also, for new site visitors, bidding tips, account creation and company information are now more prominently displayed.
- APN badging - Auction companies that use Proxibid's in-house processing solution, Auction Payment Network (APN), are more clearly identified.
- Auto-deposit - Auction companies that utilize APN can automatically accept deposits via credit card.
Along with those upgrades, Proxibid also introduced changes to its Bidder user names to help ensure online privacy and unveiled enlarged images of items up for bid.