Could it be that — gasp! — the power of the Swoosh trumps the seemingly unstoppable force of nature known as Bieber Fever?
Certainly not in the eyes of True Beliebers — by whom we now half expect to be barraged with angry emails.
But a new infographic (left, click to enlarge) from Pongr shows that the company this summer has tracked more mobile photo uploads of Nike shoes (18,837) than photos of teen pop sensation Justin Bieber (17,953). Those are only a couple of the interesting tidbits provided by Pongr in an infographic it just released on the statistics it has gathered from its latest product, ImagePulse.
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Pongr, which is based in Boston but has a development team, led by co-founder Zach Cox, in Des Moines, recently unveiled ImagePulse, a product that provides photo-based sentiment analysis for brands by combing social networks for images rather than words.
ImagePulse, per Pongr’s website, “helps brands gauge their visual appeal and determine how, when and where existing brand ambassadors are ‘marketing’ products into social networks and mobile photo applications.”
The company’s website now offers monthly ImagePulse subscription plans for one, three and 10 brands, ranging from $999 to $4,999 per month.
Also this summer, Pongr has worked to make the most of the memes of the moment, sponsoring a contest centered around photos of people incorporating brands into the acts of planking and owling. Said Pongr co-founder Jamie Thompson of the contest: “We’re taking brand engagement and internet memes to a new level.”
Thompson said in an email that Pongr this week would roll out new functionality that would allow seamless incorporation of Facebook photos onto the Pongr platform.
“The gist of it is that we want to make it easy for people to play Pongr using existing Facebook photos in their friends’ albums and their own,” Thompson said.
“We’ll still be tweaking and polishing some stuff in the next few weeks,” he added, “but the bulk of the Facebook photo integration is working well.”
Pongr made the most of this summer’s hottest memes with a photo contest based around planking and owling. Screenshot from pongr.com.
