Cornstalks Demo Night: MiAlio demo by Jason Schwab (Video)
(Left, Jason Schwab of MiAlio at Cornstalks Demo Night, photo by Danny Schreiber.)
This is the fifth post in an eight-post series recapping the demonstrations that took place at Thursday's Cornstalks Demo Night. To learn more about the event, see our post, "Cornstalks ‘Demo Night’ happening next Thursday, March 31."
In its fourth day of beta testing, Jason Schwab presented MiAlio and walked Cornstalks attendees through the process of setting up an online profile for the personalized shopping portal.
MiAilo is focused on discovering, shopping and sharing users’ experience based on the individual profiles of each shopper. MiAlio acts as an umbrella that directs customers to the products they want, Schwab said. "MiAlio is relevant to you – the person."
Listed below are the basics Schwab shared on how to shop using MiAlio:
- Users complete profiles based on ranked demographics that include information on activities, movies, and music. Schwab said: "The profile is used to reflect layers of users’ personality" which can be indicative to the products users will search for.
- Users are matched to other users in groups, or "gaggles," based on similar qualities from their profiles. Product suggestions are based on the purchases made within each gaggle.
- When users move to purchase an item, the site directs them to Amazon where the transaction can take place.
- It’s the sharing component that makes MiAlio social, Schwab said. When shoppers file through the list of suggested products, users choose to "like" products and can send that product information to others.