When I stopped by Benaissance on January 4th to take pictures for our feature piece on the company – “Benaissance reaches profitability in under two years” – I also grabbed a short video interview with Benaissance vice president Mark Waterstraat.

In the first 30 seconds, Waterstraat gives a brief overview of Benaissance. He then provides a short backstory of how he came to partner with John Jenkins and build the company they have today. At the 1:20 mark, Waterstraat goes into the most interesting part of this short video interview, talking about how they reached profitablity in under two years:

We went live with the system on June 1st of 2008, first month of profitability was [April] 2010.* One the beautiful things about our revenue model, as a subscription-based SaaS (Software as a Service) provider, as well as a back office service provider, our revenue is derived from on-going monthly fees from our costumers based on the size of the employee population that they’re serving. As long as they don’t shrink, each time we add another costumer, they grow. So, our revenue simply layers, one month on top of the next and continues to grow, and once we hit that first month of cash flow positive every month since then has continued to simply see that profitability margin grow.

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*Update Febraury 1, 4:15 p.m – In a comment below, Waterstraat corrected himself, stating that he mean April instead of August.